The Paid Ads Guy · Blog
Performance Marketing
Everything I’ve written on Performance Marketing.
Latest · Paid Advertising
Key Digital Marketing Metrics for B2B SaaS and Lead Generation
Mastering your digital marketing metrics isn’t just about looking smart in meetings — it’s about driving real growth. As someone who started off feeling overwhelmed by terms like CPA, LTV,…
Read the post →
Google Ads
The Future Of Search Engine Marketing
As I sift through the intricacies of Search Engine Marketing, one name often comes to mind: eBay. Back in 2012,…
Feb 27, 20255 min read
Performance Marketing
Decoding Brand Marketing and Performance Marketing for Startups and Businesses
In the sixth episode of 'Decoding Branding with Varsha,' Prathmesh Templar, a seasoned growth marketer, sheds light on the delicate…
Jul 23, 20248 min read
Next step
Let’s find the money your ad account is leaking.
A 15-minute call. Bring your account (or your plan) — I’ll tell you what I’d fix first, honestly.
Book a 15-min call
Free · No pitch deck · You leave with 3 fixes