Media Planning

Know what you’ll get before you spend.

A media plan grounded in your unit economics: which channels, how much, in what order, and what results to expect — with the tracking plan to prove it.

Book a 15-min call What’s included
Fit check

Is this right for you?

● Good fit if

  • You’re launching a product, market or new channel
  • Leadership wants a forecast before approving budget
  • You need to split budget across Google, Meta and more

● Not a fit if

  • You want guaranteed numbers — forecasts are ranges, honestly stated
Deliverables

What you get

01
Unit economicsTarget CPL/CAC worked back from LTV, close rates and margins.
02
Channel mixWhere to spend first, and why — with a phased budget split.
03
Forecast modelSpreadsheet with conservative / expected / stretch scenarios.
04
Measurement planEvents, UTMs, dashboards and the KPIs each stage is judged on.
Timeline

How it runs

  1. Step 1
    Discovery

    Business model, funnel data and goals.

  2. Step 2
    Research

    Search demand, competitors and benchmark costs.

  3. Step 3
    Model

    Budget, forecast and phasing built in a shared sheet.

  4. Step 4
    Handover

    Walkthrough with your team and stakeholders.

FAQ

Questions

Can you run the plan after?

Yes. Most media plans roll into Ads Management.

Other ways I can help

Explore services

Ads Management

Done-for-you Google & Meta Ads. I run the account end to end — structure, creative testing, bidding and weekly optimisation — and report on pipeline, not clicks.

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Google Ads Consultation

A deep audit and fix-plan for your Google Ads — search, PMax and Demand Gen — so you stop paying for the wrong clicks.

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See how it works

Meta Ads Consultation

Strategy for Facebook & Instagram Ads — account structure, creative system and signal quality — built for leads that actually close.

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Media Planning

Before you spend: channel mix, budget split, forecasts and a measurement plan — so launch day isn’t a guess.

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1-on-1 Consultation

An hour on your problem. Bring your account, funnel or career question — leave with clear next steps.

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See how it works
Next step

Let’s find the money your ad account is leaking.

A 15-minute call. Bring your account (or your plan) — I’ll tell you what I’d fix first, honestly.

Book a 15-min call Free · No pitch deck · You leave with 3 fixes