Notes from the ad account.
Practical write-ups on Google Ads, Meta Ads, tracking and growth — what works, what doesn’t, and why.
Key Digital Marketing Metrics for B2B SaaS and Lead Generation
Mastering your digital marketing metrics isn’t just about looking smart in meetings — it’s about driving real growth. As someone who started off feeling overwhelmed by terms like CPA, LTV,…
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The Future Of Search Engine Marketing
As I sift through the intricacies of Search Engine Marketing, one name often comes to mind: eBay. Back in 2012,…
Master Cold Emails: The Ultimate Cold Email Playbook for 2024
Imagine sitting at your desk, laptop open, and feeling the anxiety wash over you as you hit 'send' on yet…
Decoding Brand Marketing and Performance Marketing for Startups and Businesses
In the sixth episode of 'Decoding Branding with Varsha,' Prathmesh Templar, a seasoned growth marketer, sheds light on the delicate…
How to Setup a Facebook Business Manager
In this blog post, I will walk you through the essential steps of creating a Facebook ad account and understanding…
Mastering Keyword Research for SEO & PPC: Proven Strategies and Tips
In this blog post, we will explore the importance of keyword research in Google Ads campaigns, and draw parallels between…
Introduction to Facebook Ads: An In-depth Guide
As a digital marketer, understanding the power of Facebook Ads is crucial for reaching and engaging with your target audience…
A Beginner’s Guide to Google Ads: In-Depth Guide
In today’s digital landscape, mastering Google Ads is essential for businesses looking to reach their target audience effectively. This comprehensive…
Let’s find the money your ad account is leaking.
A 15-minute call. Bring your account (or your plan) — I’ll tell you what I’d fix first, honestly.