Hi, I’m Muthu. I make ad spend accountable.
Performance marketer from Bengaluru. I run Google and Meta Ads for B2B SaaS and service businesses — and I care far more about pipeline than about clicks.
I started in SEO, learning how people search and what they actually want when they do. That turned out to be the best foundation for paid search there is.
Then I moved into paid media — first at a performance marketing agency, juggling multiple client accounts at speed, and then in-house at a B2B SaaS company, where every lead had to survive a sales cycle before it counted. Alongside that, I run paid media independently for a US home services business.
Seeing paid media from all three sides taught me one thing: the ads are rarely the whole problem. Tracking, offers, landing pages and the feedback loop between marketing and sales matter just as much. That’s where I focus.
The Paid Ads Guy is where I share what I learn and work with a small number of teams who want paid media run like a business function, not a guessing game.
From search intent to pipeline.
Five years in digital marketing. Three of them running paid media every single day.
- 2024 → NowPerformance Marketer · B2B SaaS
In-house at a field service management SaaS company — paid acquisition, tracking and pipeline reporting.
- OngoingIndependent · US home services
Google and Meta lead generation, managed end to end.
- 2023 – 2024Digital Marketing Manager · Growth Panda
Performance marketing agency — multiple paid media accounts across industries.
- 2021 – 2023SEO · Webenza & Zocket
Search intent, content and technical SEO — the foundation for everything after.
- 2017 – 2021B.Tech, EEE · SRM University
An engineer’s habit of measuring before changing anything.
What I work with.
The platforms and tools I use to plan, run and measure campaigns.
Let’s find the money your ad account is leaking.
A 15-minute call. Bring your account (or your plan) — I’ll tell you what I’d fix first, honestly.